WAPO Debuts Red America

There is no denying that the mainstream media has been losing market share, and they must make some changes. I previously wrote on the topic in The Fate of Newspapers. One mechanism to help stem red ink is to fully embrace the electronic age. Some newspapers have begun sponsoring blogs either as a home or pointer system for citizen blogs. Other newspapers are sponsoring blogs authored by their employees.

The Washington Post, not known as a bastion of conservatism, has broken new ground by launching an unabashed conservative blog entitled Red America, authored by Ben Domenech. Read the maiden blog Pachyderms in the Mist: Red America and the MSM.

As Michelle Malkin predicted, the new blog is center for a controversy.